(updated Oct 2021)
Four Time-Efficient Examples of LinkedIn Self-Promotion I hope you try!
The most common response I hear when I ask clients about LinkedIn is this: “Yeah, I’m on there. I have a profile. I could probably do more.”
YES. YOU ABSOLUTELY CAN.
If you want to make the most of having LinkedIn as an open tab on your browser, your strategy has to go beyond updating your profile once in a while and connecting with random people (without a note). Otherwise, you’re leaving professional networking power on the table.
I do not want to see this when I go to your LinkedIn profile:
Note: I do understand there are some industries that use LinkedIn to network network on LinkedIn. If you want to know the top 10 industries that do comprise the most profiles on LinkedIn, check out LinkedIn List & Rankings (2021). No surprise, information technologies and services took the number one spot. Hospital & healthcare is number two, and surprisingly construction is number three!
How to get more out of the time you spend on LinkedIn with these four types of self-promotional LinkedIn posts.
I took a look around to see who is upping their self-promotion game on LinkedIn and found these four examples I hope you try. These apply to entrepreneurs and employees alike.
#1: A “remember when” post. This is a time-efficient way to repurpose content you’ve already written – and- a way to show how awesome you’ve always been. (mic drop)
LinkedIn caption: “5 years ago I worked with Mad River Valley Chamber of Commerce to create this video to promote the Mad River Valley as a wedding destination. When I look at this again, I realize how much I love the Valley and it’s uniqueness all around. Check it out…”
#2: A “thank you for inviting me” post whenever you’re asked to contribute to an event and/or a larger conversation. Extra points for Ana for taking the time to tag the host organization and others involved. Whenever you do this, you are greatly increasging your chances that your post will be shared by the event organizer because you are giving them free marketing.
Caption: “Thank you Ayesha Aziz for inviting me to deliver a #genderequity session at the 12th ACTS event held recently in #Pakistan. I really enjoyed the active engagement from all the participants. Congratulations to ACTS – a Bulleh Shah Packaging Pvt. Ltd. (BSP) initiative for completing 3 years working on advancing gender equity in the packaging industry in Pakistan.”
NOTE: If you didn’t lead the event, workshop, or conversation, don’t worry. You can still use this strategy by giving a review of the event as a participant and thanking and tagging the hosts.
Anytime you attend a virtual event, take a screenshot of a slide that caught your attention or the Zoom group. Screenshots of the screen can make interesting photos like my example below. This is a great way to amplify event organizers you know and respect. They may even use your review of the event on their social media (Double promotion!)
Caption: “A 2020 highlight for me was getting to know so many #IamRemarkable facilitatotrs from around the world. What began with Founder Anna Vainer’s curiosity about her own less-than-excited reaction to her peer’s self-promotion is now a global game-changing mvoement raising us all up. Follow your curiosity. You never know what impact it could have.”
#3 – A first time LinkedIn article post. This one requires some time because you’ll need to write an article on LinkedIn first.
Nervous to write a LinkedIn article? I suggest signing up for my 7 Day Self-Promotion Challenge. Spoiler alert – day 7 is writing a LinkedIn article! But don’t worry, we build up to that.
Okay, back to the post One of the things I love about Dara’s LinkedIn article is how short it is. She also chose a universally relatable topic… enthusiasm! Since she’s job searching right now, this is a way for her to show recruiters she’s a positive team contributor. Dara also gives us a call to action. She invites us to add her to our network. The more specific you can be about your request and invitations, the more likely people will follow through. (This advice is not only for LinkedIn, this applies to anything in life.)
Oh and I found Dara’s post on the Ladies Get Paid Slack group (it’s since transitioned into a membership site). Repurposing content across channels = working smarter, not harder.
Caption: “Did some reflection on job searching and life admist the pandemic. This is the first article I’ve written on LinkedIn. I hope you’ll take a look and please free free to add me to your network.”
#4 – A “celebrate with me!” post. Because who doesn’t like to celebrate?! If you are getting online certificates (like through LinkedIn Learning), make sure to post about them. Don’t just secretely add them to your education section on your LinkedIn profile. Better yet, add them there, and then add them in your Featured Section and then post about them. That’s THREE promotion opportunities.
Caption: “One more done, 3 more to go…!!!! #datasciencetraining #pythontraining #phythondeveloper
I really hope you’ll give any one of these self-promotion posts on LinkedIn a shot. Because when you do, you’ll find your network will respond in a positive, celebratory way. The more you can show up in your network’s feed, the more people will think about you. They might not do a deep dive into your writing, and that’s okay. The point is to show up consistently and build familiarity, which builds trust.
Still feeling nervous about giving this a shot? It’s normal – and – you can do something about it instead of getting left behind in your career. I suggest checking out my course Promote Yourself Professionally where I teach you exactly how to build your professional visibility, while digging into imposter syndrome and overwhelm of not knowing what kind of career amplifying content to create. I give you lots of examples (just like what you saw in this article). You can sign-up at any time and you get access to my weekly Q&A calls to get answers to your questions, as well as feedback on your strategy and content.