Have you been stuck at the same level in your career?
And you know you need professional visibility and credibility to get that next job, promotion, and raise?
Yet you keep waiting around for your hard work to get recognized…
Not anymore!
Take my Promote Yourself Professionally course.
Are you…
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⏱️ Playing the career waiting game, expecting someone to recognize your work?
You’ve been waiting for your boss to recognize your hard work. Or for that recruiter to get back to you. You’ve come this far! If you just wait a little longer…
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🤫 Not feeling like much of an expert?
Does your brain seem to know exactly what to say to keep you quiet? You never seem to know enough. The idea of sharing your perspective out loud (in meetings, on LinkedIn, etc.) gives you anxiety.
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🥺 Overwhelmed about how to build your professional credibility?
You watch colleagues and peers put out great content, but you have no idea what you’d even write and contribute to the conversation.
That’s why I created Promote Yourself Professionally - to get you to create (AND EXECUTE) a career marketing plan that increases your ability to get the most out of your career.
What the program includes:
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1. The PYP Course
This is my 5-module walk-through course on how to:
face your imposter syndrome by working with your inner critic (because she'll always be there)
figure out your professional voice - what you want to say, why and how you want to say it, and to who (aka your WHY for self-promotion)
choose among SO many ideas for self-promotion (and I give you these ideas)
create amplifying content (ways to put your ideas and perspective “out there”)
develop a consistent visibility habit (and plan!)
show up more powerful in your life and career
keep it all going and create accountability for yourself when you’re not feeling your best
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2. Weekly live coaching & co-working calls
When you join, you get 3 months of weekly LIVE Q&A support calls to talk through whatever is getting in your way of putting yourself out there.
They are Wednesdays from 12-1pm ET.
The Q&A Support calls are here to help you whenever you need it. Feel free to attend all of them OR drop in whenever you need them.
You have access to them for the three months you are signed up for the program.
Join as many as you like!
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3. One-on-one coaching strategy time with me (Lindsey).
When you pay-in-full, you get a strategy call with me to talk about your self-marketing goals and plan.
You owe it to yourself to understand where your self-promotion barriers are coming from and how to work with them to move forward.
I used to be more comfortable behind the scenes, too.
And - I learned that no one was going to talk about my career for me.
I had to learn how to market myself because no one was going to do it for me. In the process, I learned visibility…
✔️ saves us time – we don’t have to work as hard to maybe someday get noticed.
✔️ helps us build community – we get to meet amazing people in the process. And learn from them!
✔️ enables us to give back – we have a platform to lift others up.
✔️ it compounds – the more visibility we have, the faster visibility opportunities come our way.
A module-by-module breakdown of everything that’s you’ll work on:
Start here: You Get to Respond to Socialized Imposter Syndrome.
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Why the fear of professional visibility is real.
I get it. The spotlight can be scary (and risky). Let’s dig into the research behind why your inner critic is telling you to play small.
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How to ease your anxious brain when perfectionism and imposter syndrome creeps in.
Your brain wants to keep you safe. What can we do to ease the anxiousness it’s serving up when we go to “put ourselves out there”?
Module 1: Your Visibility Matters.
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Articulate your BIG WHY for your career.
Why is your career important to you? What impact are you trying to make? Let’s articulate your BIGGER WHY for your career. This will serve as your main motivation to showing up and being more visible.
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Discover your professional brand.
Even if the word “brand” makes you eye roll, you have one. We’re going to find out what yours is. And how to make the most of it.
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Audit your existing visibility.
This is where we determine where (and how) you’re most visible right now.
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Figure out what your career topics are.
What topics are important to build credibility around as it relates to your career goals?
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Audit your professional content.
Time to Google yourself. We’ll want to see what’s “out there” to know what our starting point is.
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Learn to borrow credibility from others.
When you’re building credibility, there are ways to “borrow” it from others who already have it. I’ll show you how.
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Specify who your “people” are.
Let’s focus on who your career decision makers are and where they get their information.
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Let’s talk about over-confidence.
The fear of “being cocky” and “too much” is going to come up. Here’s a mindset roadmap.
Module 2: Your Contributions Matters.
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Tackling what to write about (aka “career amplifying content”).
Coming up with professional content ideas is overwhelming. I got you covered!
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How to repurpose content.
This is where you learn to work smarter, not harder.
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Create a writing and posting schedule.
I know you’re busy. A lot of this stuff can be written ahead of time and scheduled.
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Types of social media posts that will build an audience.
Okay, you’re writing – now it’s time to come up with the captions for social media.
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SEO strategy 101.
SEO or Search Engine Optimization is our way of helping Google learn we are a credible resource for X, Y, and Z topics. This is a “dip your toe” guide into SEO strategy.
Module 3: Your Professional Self-Marketing Plan
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E-mail signature.
Already have a branded email signature? That’s great! I’ll show you how to get the most out of this valuable real estate.
Don’t have one? I can show you how to create one. -
Professional headshots.
Do you take a selfie and call it good? Pony up some cash to hire a professional photograher? Let’s talk about the dos and don’ts of headshots.
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Brand colors.
Businesses and solopreneurs aren’t the only ones who get to have their own brand colors. You do, too! Here’s how to choose and ideas to use them.
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How to use Facebook/ LinkedIn / Slack / Lunch Club as a networking tool.
The interweb is full of amazing people you can learn from. Let’s talk about how you can get beyond the DMs to build and leverage these online relationships.
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Get published in articles.
Ever wonder how colleagues get quoted or published? I break this all down for you.
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Find & pitch yourself a speaker / workshop presenter.
Standing in front of a room (even virtually) is another invaluable way to show your leadership presence. I’ll help you think of opportunities and events to pitch yourself to. Hint: you can also create these opportunities for yourself!
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How to ask for reviews / recommendations / testimonials.
Professional endorsements are a shortcut. Having someone vouch for you can be a total game-changer. But you can’t wait around for it to happen. You can ask! I’ll show you the way (with language to use).
Module 4: Examples + Templates for Self-Promotion
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Update your LinkedIn profile.
“Yeah, I’m on LinkedIn” isn’t the same as having a compelling profile you’re proud to network with.
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Know what to post on LinkedIn.
LinkedIn is a professional marketing platform where it’s totally normal to brag about your career. Now it’s time to post value-add content and career wins.
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How to write LinkedIn articles.
Did you know you can write articles on LinkedIn? Yup! Articles are a great way to show up and stand out from the crowd. And you can feature them on your profile. Bonus!
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Update your resume.
Your resume is a career marketing document for your professional goals. Treat it like one.
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Create a professional website.
Websites aren’t ONLY for entrepreneurs. Professional websites are a great credibility-building marketing tool for your career.
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Write your professional bio.
We all need a concise and compelling professional ready to go for our company team page, by-line for articles, podcast interviews, conference websites, workshops, speaking introductions, and more!
Module 5: Your Visibility Creates Possibility.
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Leveraging your power.
Visiblity creates a platform. And having a platform is powerful. Let’s talk about how you can leverage that platform to amplify other voices and distribute the power.
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How to build a self-promotion habit.
How do you keep this all going? We know how quickly enthusiasm wanes. Let’s talk about your plan for sustaining visibility in your career.
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Find an accountability buddy.
ou’re not the only one who struggles with self-promotion. I promise. Who is someone you can pair up with to keep your career marketing front of mind?
Let’s talk about bonuses.
Oh yes…there is more.
Bonus #1: Your Profitable LinkedIn Course ($99 value)
Available immediately.
I can’t wait to walk you through how to craft and up-level a LinkedIn profile you’ll feel proud of – in 2 hours or less!
You’re going to learn:
how to write an aspirational headline and create a banner photo to catch attention and get them to connect⚡
the top 5 relationship-enhancing things to include in your “About” section without sounding salesy ⚡
ways to use the Featured section that you’re not thinking of! ⚡
how to make the most of each of your professional experiences and skills & endorsements ⚡
what to include in your education section, beyond traditional higher-ed ⚡
how to up your game with social proof (aka: LinkedIn recommendations) ⚡
And yes, you’re going to do all of this in less than 2 hours. No more excuses about why you can’t reach out to that person you’ve had open in your tabs for well, forever.
Bonus #2: Asana Template for Your Career Marketing Plan
Available immediately.
Download a copy of the PRE-LOADED Asana Template I’ve created for you to serve as your career marketing and visibility plan. You can use this to break down your goals into actionable steps, assign deadlines, and keep yourself accountable!
New to Asana? Don’t worry – I have a video explaining how to download and use this power-packed tool.
ONE TIME PAYMENT
$497
Pay in full for the best price
(Save $85 compared the payment plan)
Includes one-on-one coaching strategy session with Lindsey.
6 MONTH PAYMENT PLAN
$97/month
FAQs
Who is this course for?
You identify as a woman who:
🙌 wants to advance in her career or business
🙌 knows that her fear of the spotlight (and how she’ll be perceived) is holding her back, and
🙌 is ready to learn how to create career amplifying content for herself but needs a nudge and examples to build from.
What makes this course actually work?
YOU! You’ll have everything you need because I designed this course to include:
✔️ focused training over 5 modules on the strategies you need to identify self-promotion opportunities. These trainings are delivered through a combination of downloadable audio, templates, and step-by-step how-tos
My #1 goal is to teach you how to be seen and promoted with confidence, while being in alignment with your integrity and style. (Yes, it’s possible – I promise.)
✔️ 3 months of live weekly support calls where you’ll create new bonds with women facing similar struggles, get coached by myself and your peers, and get the accountability and seat time to put into action what you’re learning
Is there a way to get additional support from you?
Yes there is! When you pay-in-full ($497), you get one 1:1 strategy session with me. If you’re looking for support beyond that strategy session, we can talk about what that might look like.
Will you read and edit my content?
I will be happy to work with you on developing your amplifying content (e.g. articles, podcast pitches, LinkedIn posts, workshop proposals, your professional bio, etc.), with my main goal to get you feeling more confident with your writing.
However: this does not mean I’ll become your personal editor. There are people you can hire to help you with this.
If you join the Q&A calls, you might find someone there to become editing buddies with.
What are the dates of the PYP Course?
You can join the course anytime. When you join, your 3 months of weekly live support calls begins.
Is this a digital marketing course?
Nope! Visibility opportunities go beyond the digital space. Like: making the most of conversations with your supervisor, finding ways to cross-train so you’re exposed to other departments, and getting yourself invited to career-boosting conversations.
There are programs that focus ONLY on the digital side. This is not one of them.
How much time do I need each week?
It’s going to be different for each person depending on where you’re starting. If you’re starting from scratch (meaning no LinkedIn profile or online presence), you’re going to need more time than someone who already has an established professional presence. Each person goes through the course work at their own pace.
As a baseline, my suggestion is to set aside 2-3 hours a week. Every step counts!
What if I can’t make all of the dates of the weekly calls?
The calls are here to help you whenever you need it. Feel free to attend all of them OR drop in whenever you need them. You have access to them for the three months you are signed up for the program.
Is 1:1 coaching part of this?
Yes - when you pay-in-full ($497), you get one 1:1 strategy session with me. If you’re looking for support beyond that strategy session, we can talk about what that might look like.
Will this course make me more money? Will it get me a promotion?
That is my intention! The point of creating visibility for yourself is so you can call more of the shots in your career.
Visibility = power.
Power to get more people on board with your mission, power to influence decisions at work, power to make change, power to decide what is next for you in your career.
I get it…we all have a different comfort level with the word “power,” especially women, since we are likely to get criticized and called out for wanting it. #sooverit
But here’s the thing: the less power WE have, the less influence we have. And the more things stay the same. 😡😡
What’s your refund policy?
Due to the digital nature of Promote Yourself Professionally and the instant access you receive to downloadable content and templates, there are no refunds on this course under any circumstances. All sales are final.
If you have any questions about whether PYP is right for you, email me at lindsey(at)lindseylathrop.com with your questions. I’d be happy to have a conversation.