Ready to build your career + leadership credibilitywithout wasting more time overthinking it?

Ready to build your career + leadership credibilitywithout wasting more time overthinking it?

👉 Join Promote Yourself Professionally Today! 👈

You’ve gotten this far in your career (great job!) But you know you need to gain professional visibility to get that next job, promotion, or raise. And you’re…

✖️ Playing the waiting game. 

You’ve been waiting for your boss to recognize your hard work. Or for that recruiter to get back to you. You’ve come this far! If you just wait a little longer…

✖️ Not feeling like much of an expert. Imposter is more like it. 

You never seem to know enough. The idea of sharing your perspective out loud (in meetings, on LinkedIn, etc.)  gives you anxiety.

✖️ Overwhelmed about HOW to build your credibility.

You watch colleagues and peers put out great content, but you have no idea what you’d even write and contribute to the conversation.

I used to be more comfortable behind the scenes, too.

I have since learned that creating professional visibility is an essential skill for success.

I had to learn how to market myself because no one was going to do it for me. In the process, I learned visibility…

✔️ saves us time – we don’t have to work as hard to maybe someday get noticed.

✔️ helps us build community – we get to meet amazing people in the process. And learn from them!

✔️ enables us to give back – we have a platform to lift others up.

✔️ it compounds – the more visibility we have, the faster visibility opportunities come our way.

That’s why I created Promote Yourself Professionally, a 5-module course where you’ll create a career marketing plan that increases your professional visibility.

That’s why I created Promote Yourself Professionally, a 5-module course where you’ll create a career marketing plan that increases your professional visibility.

A module-by-module breakdown of everything that’s included in the PYP course:

 

A module-by-module breakdown of everything that’s included in the PYP course:

 

Start here: Respond to Imposter Syndrome.

Start here: Respond to Imposter Syndrome.

Why the fear of professional visibility is real. 

I get it. The spotlight can be scary (and risky). Let’s dig into the research behind why your inner critic is telling you to play small.

How to ease your anxious brain when perfectionism and imposter syndrome creeps in.

Your brain wants to keep you safe. What can we do to ease the anxiousness it’s serving up when we go to “put ourselves out there”?

Simple breathing technique.

A dear friend and coach has created a simple breathing technique for you to use anytime you want to hide.

Module 1: Your Visibility Matters.

Module 1: Your Visibility Matters.

Articulate your BIG WHY. 

What difference will visibility make to your career? What’s the impact you’re trying to make? Let’s articulate your BIGGER WHY. This will serve as your main motivation to showing up.

Figure out what your topics are. 

What topics are important to build credibility around as it relates to your career goals?

Discover your professional brand. 

Even if the word “brand” makes you eye roll, you have one. We’re going to find out what yours is. And how to make the most of it.

Audit your professional content.

Time to Google yourself. We’ll want to see what’s “out there” to know what our starting point is. 

Specify who your “people” are.

Let’s focus on who your career decision makers are and where they get their information.

Audit your existing visibility.

This is where we determine where (and how) you’re most visible right now. 

Learn to borrow credibility from others.

When you’re building credibility, there are ways to “borrow” it from others who already have it. I’ll show you how.

Let’s talk about over-confidence.

The fear of “being cocky” is going to come up. Here’s a mindset roadmap.

Module 2: Your Contributions Matters.

Module 2: Your Contributions Matters.

Tackling what to write about (aka “career amplifying content”).

Coming up with professional content ideas is overwhelming. I got you covered!

Types of social media posts that will build an audience.

Okay, you’re writing – now it’s time to come up with the captions for social media.

How to repurpose content.

This is where you learn to work smarter, not harder. 

SEO strategy 101.

SEO or Search Engine Optimization is our way of helping Google learn we are a credible resource for X, Y, and Z topics. This is a “toe-dip” guide into SEO strategy.

Create a writing and posting schedule.

I know you’re busy. A lot of this stuff can be written ahead of time and scheduled.

Module 3: Your Professional Self-Marketing Plan

Module 3: Your Professional Self-Marketing Plan

E-mail signature.

Already have a branded email signature? That’s great! I’ll show you how to get the most out of this valuable real estate.

Don’t have one? I can show you how to create one.

How to use Facebook/ LinkedIn / Slack / Lunch Club as a networking tool.

The interweb is full of amazing people you can learn from. Let’s talk about how you can get beyond the DMs to build and leverage these online relationships.

How to ask for reviews / recommendations / testimonials.  

Professional endorsements are a shortcut. Having someone vouch for you can be a total game-changer. But you can’t wait around for it to happen. You can ask! I’ll show you the way (with language to use).

Professional headshots.

Do you take a selfie and call it good? Pony up some cash to hire a professional photograher? Let’s talk about the dos and don’ts of headshots.

Find and pitch yourself to podcasts.

Being interviewed on a podcast is a great way to build expert credibility. How do you get interviewed? I’ve paved the way.

Get published in articles.

Ever wonder how colleagues get quoted or published? I break this all down for you.

Brand colors.

Businesses and solopreneurs aren’t the only ones who get to have their own brand colors. You do, too! Here’s how to choose and ideas to use them.

Find & pitch yourself a speaker / workshop presenter.

Standing in front of a room (even virtually) is another invaluable way to show your leadership presence. I’ll help you think of opportunities and events to pitch yourself to. Hint: you can also create these opportunities for yourself! 

Module 4: Examples + Templates for Self-Promotion

Let me show you all the ways to…

Module 4: Examples + Templates for Self-Promotion

Let me show you all the ways to…

Update your LinkedIn profile.

“Yeah, I’m on LinkedIn” isn’t the same as having a compelling profile you’re proud to network with. 

Update your resume.

Your resume is a career marketing document for your professional goals. Treat it like one. 

Know what to post on LinkedIn.

Okay, you got your profile to a spiffy place. Go you! Now it’s time to post value-add content and career wins. 

Create a professional website.

Websites aren’t ONLY for entrepreneurs. Professional websites are a great credibility-building marketing tool for your career. 

How to write LinkedIn articles.

Did you know you can write articles on LinkedIn now? Yup! And you can feature them on your profile. Bonus!

Write your professional bio.

We all need a concise and compelling professional ready to go for our company team page, by-line for articles, podcast interviews, conference websites, workshops, speaking introductions, and more! 

Module 5: Your Visibility Creates Possibility.

Module 5: Your Visibility Creates Possibility.

Leveraging your power.

Visiblity creates a platform. And having a platform is powerful. Let’s talk about how you can leverage that platform to amplify other voices and distribute the power.

How to build a self-promotion habit.

How do you keep this all going? We know how quickly enthusiasm wanes. Let’s talk about your plan for sustaining visibility in your career. 

Find an accountability buddy.

You’re not the only one who struggles with self-promotion. I promise. Who is someone you can pair up with to keep your career marketing front of mind? 

Bonuses!

Bonus 1: Weekly Q&A Calls on Zoom

(Available for first 3 months when you sign-up)

Ever wish you could talk to a REAL person when you have a tech question, want feedback on your content, or want advice on how to navigate a promotion opportunity?

Now you can! 

As a bonus, you’ll get access to my weekly Q&A support calls on Zoom. They happen on Wednesdays from 12-1pm EST.* 

You’ll be able to ask questions, get feedback, and experience accountability with Lindsey and other women who are building their self-promotion muscles.

* No need to RSVP. Just drop in. 

Bonus 2: Your Profitable LinkedIn Course ($99 value)

(Available immediately)

I can’t wait to walk you through how to craft and up-level a LinkedIn profile you’ll feel proud of – in 2 hours or less! 

You’re going to learn:

  • how to write an aspirational headline and create a banner photo to catch attention and get them to connect⚡
  • the top 5 relationship-enhancing things to include in your “About” section without sounding salesy  ⚡
  • ways to use the Featured section that you’re not thinking of! ⚡
  • how to make the most of each of your professional experiences and skills & endorsements ⚡
  • what to include in your education section, beyond traditional higher-ed ⚡
  • how to up your game with social proof (aka: LinkedIn recommendations) ⚡

And yes, you’re going to do all of this in less than 2 hours. No more excuses about why you can’t reach out to that person you’ve had open in your tabs for well, forever.

Bonus 3: Asana Template for Your Career Marketing Plan

(Available immediately)

Download a copy of the PRE-LOADED Asana Template I’ve created for you to serve as your career marketing and visibility plan. You can use this to break down your goals into actionable steps, assign deadlines, and keep yourself accountable!

New to Asana? Don’t worry – I have a video explaining how to download and use this power-packed tool.

Pay In Full Bonus: Self-Promotion Strategy Call with Lindsey

(when you pay in full)

You get me to yourself for a whole hour to talk about your career marketing strategy.

We can use the time to get you set up on Asana (or whatever project management tool you’re using), come up with ideas for motivation and accountability, or whatever else is getting in your way.

 

According to a survey studying the Self-Promotion Gap:

 

“A majority of women (83%) have been inspired by hearing women talk about their successes and accomplishments, but 7 in 10 (69%) women would rather minimize their successes than tell people about them.”

Join Promote Yourself Professionally Today!

PAY IN FULL

 

$697    $497 USD

6 core training modules (text, audio, and video)

Lifetime access to all future updates

BONUS 1: Weekly Q&A Calls on Zoom for 3 months

BONUS 2: Your Profitable LinkedIn Course

BONUS 3: Asana Template for Your Career Marketing Plan

PAY IN FULL BONUS: Self-Promotion Strategy Call with Lindsey 

Pay in full for the best price (save $85 compared the payment plan!)

6 MONTHLY PAYMENTS OF

 

$107    $97 USD

6 core training modules (text, audio, and video)

Lifetime access to all future updates

BONUS 1: Weekly Q&A Calls on Zoom for 3 months

BONUS 2: Your Profitable LinkedIn Course

BONUS 3: Asana Template for Your Career Marketing Plan

Choose the payment plan to get started today for just $97.

Imagine no longer getting that voice-stealing lump in your throat when you go to share a win, ask for a raise, or find yourself in the spotlight.

Check out the FAQs.

If you identify with being:

  • the one who will promote everyone else around her, but not herself
  • the one waiting to be recognized for your effort
  • the one who undersells herself and uses self-deprecating humor when she gets a compliment
  • unmotivated and resentful because your career and income has been stagnant while others advance around you
  • the behind the scenes cheerleader
  • unsure what to say when you do have an audience
  • nervous to negotiate because you can’t clearly articulate your value

– this course is for you.

 

Maybe you’re thinking…

“Lindsey, I don’t have the money for this course!”

Maybe you’re thinking…

“Lindsey, I don’t have the money for this course!”

And you’ll continue to feel that way if you don’t up your professional visibility game.

I don’t want you to work harder at your job. That’s not what this is about.

It’s about teaching you how to market your existing contributions and accomplishments.

It’s about you learning how to self-promote and attract career amplifyers and endorsers. 

It’s about getting you off the sidelines of your career.

It’s about having a visibility plan to follow – one that you feel proud of and want to follow through on.

If you want to be seen (and paid) as a credible leader, you can’t NOT join us!

 

Ready to join Promote Yourself Professionally? Here’s how… 

STEP 1

Click one of the “Join now” buttons on this page.

Then fill out the secure checkout form.

Step 2

You’ll get an email with all the important details about how to access the course and Q&A calls.

*If you pay in full, you’ll also get details on booking our strategy call.

Step 3

Log into the course and start learning immediately. All of the content will be unlocked and waiting!

Join Promote Yourself Professionally Today!

PAY IN FULL

 

$697    $497 USD

5 core training modules (text, audio, and video)

Lifetime access to all future updates

BONUS 1: Weekly Q&A Calls on Zoom for 3 months

BONUS 2: Your Profitable LinkedIn Course

BONUS 3: Asana Template for Your Career Marketing Plan

PAY IN FULL BONUS: Self-Promotion Strategy Call with Lindsey 

Pay in full for the best price (save $85 compared the payment plan!)

6 MONTHLY PAYMENTS OF

 

$107    $97 USD

5 core training modules (text, audio, and video)

Lifetime access to all future updates

BONUS 1: Weekly Q&A Calls on Zoom for 3 months

BONUS 2: Your Profitable LinkedIn Course

BONUS 3: Asana Template for Your Career Marketing Plan

Choose the payment plan to get started today for just $97.

Your questions….answered!

Browse the FAQs below or send your question to lindsey(at)lindseylathrop.com.

Who is this course for?

You are a woman who:

🙌 wants to advance in her career or business

🙌 knows that her fear of the spotlight (and how she’ll be perceived) is holding her back, and

🙌 is ready to learn how to create career amplifying content for herself but needs a nudge and some examples!

Is this a digital marketing course?  

Nope! Visibility opportunities go beyond the digital space. Like: making the most of conversations with your supervisor, finding ways to cross-train so you’re exposed to other departments, and getting yourself invited to career-boosting conversations.

There are courses that focus ONLY on the digital side. This is not one of them.

What makes this course work?  

YOU! You’ll have everything you need because I designed this course to include:

✔️ focused training over 5 modules on the strategies you need to identify self-promotion opportunities. These trainings are delivered through a combination of audio on a private podcast feed, templates, and step-by-step how-tos

My #1 goal is to teach you how to be seen and promoted with confidence, while being in alignment with your integrity and style. (Yes, it’s possible – I promise.) 

✔️ 3 months of weekly live Q&A support calls where you’ll create new bonds with women facing similar struggles, get coached by myself and your peers, and get the accountability and seat time to put into action what you’re learning

How much time do I need each week?  

It’s going to be different for each person depending on where you’re starting. If you’re starting from scratch (meaning no LinkedIn profile or online presence), you’re going to need more time than someone who already has an established professional presence. Each person goes through the course at their own pace.

As a baseline, my suggestion is to set aside 2-3 hours a week, but it’s totally up to you. Every step counts! 

 

Is there a way to get additional support from you?  

Yes there is! If you pay in full, you get an individual coaching session with me. If you’re looking for support beyond that strategy session, we can talk about what that might look like.

 

What if I can’t make all of the dates of the Q&A Support calls?  

The Q&A Support calls are here to help you whenever you need it. Feel free to attend all of them (they are on Wednesdays from 12-1pm ET) OR drop in whenever you need them. You have access to them for the three months you are signed up for the program.

Is 1:1 coaching part of this?

You get ONE individual coaching session as a bonus for the pay in full option. The sessions expire 3 months after you purchase this course.

Will you read and edit my content?

I will be happy to work with you on developing your amplifying content (e.g. articles, podcast pitches, LinkedIn posts, workshop proposals, your professional bio, etc.), with my main goal to get you feeling more confident with your writing.

However: this does not mean I’ll become your personal editor. There are people you can hire to help you with this.

If you join the Q&A calls, you might find someone there to become editing buddies with.

 

Will this course make me more money? Will it get me a promotion?

I sure hope so! The point of creating visibility for yourself is so you can call more of the shots.

Visibility = power.

Power to get more people on board with your mission, power to influence decisions, power to make change, power to decide what you want to charge for your services and get it.

I get it…we all have a different comfort level with the word “power,” especially women, since we are likely to  get criticized and called out for wanting it. #sooverit

But here’s the thing: the less power WE have, the less influence we have. And the more things stay the same. 😡😡

What are the dates of the course?

You can enroll in the course at any time.

You get lifetime access to the content.

You get 3 months of the weekly Q&A calls.

 

What’s your refund policy?

Due to the digital nature of Promote Yourself Professionally and the instant access you receive to downloadable content and templates, there are no refunds on this course under any circumstances. All sales are final.

If you have any questions about whether PYP is right for you, email me at lindsey(at)lindseylathrop.com with your questions. I’d be happy to have a conversation.