Five Time-Efficient Examples of LinkedIn Self-Promotion I hope you try!
Updated February 2024
The most common response I hear when I ask clients about LinkedIn is this: “Yeah, I’m on LinkedIn. I have a profile. I could probably do more.”
YES. YOU ABSOLUTELY CAN.
If you want to make the most of having LinkedIn as an open tab on your browser, your strategy has to go beyond updating your profile once in a while and connecting with random people (without a note). You’re leaving professional networking power on the table.
I do not want to see this when I go to your LinkedIn profile:
Note: I do understand there’s a variance in terms of industries that use LinkedIn to network. To know the top 10 industries that comprise the most profiles on LinkedIn, check out LinkedIn List & Rankings (2023).
Professional services takes the top spot. Then Manufacturing and Technology, Information, and Media comes in third.
How to get more out of the time you spend on LinkedIn with these FIVE types of self-promotional LinkedIn posts.
Let me start by saying I know how cringe a scroll session on LinkedIn can be. Some posts are totally out there. The good news is these have become highly entertaining fodder posted by Instagram accounts like @bestoflinkedin.
This article is my attempt at helping you avoid becoming this entertaining fodder and instead, composing LinkedIn self-promotion posts that help build the credibility and visibility you’re looking for. The 5 types of self-promotional LinkedIn posts apply to entrepreneurs and employees alike.
#1: A “thank you for inviting me” LinkedIn post.
Whenever you’re asked to contribute to an event and/or a larger conversation, post a “thank you for inviting me” LinkedIn post.
Check out the heart-felt story that Leigh-Kathryn shares as she celebrates speaking at Dunkin’!
Extra points for Ana for taking the time to tag the host organization and others involved. Don’t forget to tag organizations and relevant people!
Whenever you do this, you are greatly increasing your chances that your post will be seen and shared by the event organizer because you are giving them free marketing.
NOTE: If you didn’t lead the event, workshop, or conversation, don’t worry. You can still use this strategy by giving a review of the event as a participant and thanking and tagging the hosts.
Anytime you attend a virtual event, take a screenshot of a slide that caught your attention or the Zoom group. Screenshots of the screen can make interesting photos like my example below. This is a great way to amplify event organizers you know and respect. They may even use your review of the event on their social media (Double promotion!)
And check out what Destiny Martinez posted after she DIDN’T get the job at Hubspot! She not only gave the company a public compliment for taking the time to give interview candidates feedback, but she tagged her interviewer and complimented her.
#2: A “remember when” LinkedIn post.
This is a time-efficient way to repurpose content you’ve already written – and- a way to show how awesome you’ve always been. (mic drop)
#3 – A first time LinkedIn article post.
This one requires some time because you’ll need to write an article on LinkedIn first.
Nervous to write a LinkedIn article? I suggest signing up for my 7 Day Self-Promotion Challenge. Spoiler alert – day 7 is writing a LinkedIn article. But don’t worry, we build you up to it.
Okay, back to the post One of the things I love about Dara’s LinkedIn article is how short it is. She also chose a universally relatable topic… enthusiasm! Since she’s job searching right now, this is a way for her to show recruiters she’s a positive team contributor. Dara also gives us a call to action. She invites us to add her to our network. The more specific you can be about your request and invitations, the more likely people will follow through. (This advice is not only for LinkedIn, this applies to anything in life.)
Oh and I found Dara’s post on the Ladies Get Paid Slack group (it’s since transitioned into a membership site). Repurposing content across channels = working smarter, not harder.
#4 – A “celebrate with me!” LinkedIn post.
Because who doesn’t like to celebrate?! If you won an award, hosted an event, earned an online certificate (like LinkedIn Learning), make sure to post about them and then add them to your FEATURED section of your LinkedIn profile.
Check out the following examples!
Sally did an incredible job on this reflection post after winning employee awards at Asana. Not only is it easy to read, with entertaining emojis and white space, she tagged and gave credit to people she works with! Win win!
Neha posted her course certificate for Python and announced she has 3 more to go, with searchable hashtags":
Reagan Hochmeister turned a “celebrate with me” into a “celebrate with us” post and amplified her team at Goldcast as well as a couple people she learned from. (You can learn all about the amplification buddy strategy in this post.)
This is such a super smart idea.
And check out Melanie Hess Morgan’s beautiful end-of-year recap, including all those tags of team members.
And check out this post by Generalist World Founder, Milly Tamati! She nominated her start-up for to be considered for an award and then did herself (and the community) another solid by sharing all the reasons why she did it!
#5 – A “request for help” LinkedIn post.
In their book “How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job,” authors Marshall Goldsmith and Sally Helgesen identify one of the habits holding women back is building relationships rather than leveraging those relationships. The reason for this is a socialized belief that doing this will make the person a “user.” This is why it was so refreshing to see these two posts asking their networks for help.
I really hope you’ll give any one of these self-promotion posts on LinkedIn a shot. Because when you do, you’ll find your network will respond in a positive, celebratory way. The more you can show up in your LinkedIn network’s feed, the more people will think about you. They might not do a deep dive into your writing, and that’s okay. The point is to show up consistently and build familiarity and knowability, which builds trust and credibility.
Still feeling nervous about giving this a try? It’s totally normal. As a next step - let me suggest checking out my course - Your Profitable LinkedIn. It’s my “hand-holding” support to help you update your LinkedIn profile so you’re feeling confident to connect with industry peers and post career-building content.
